This time of the year has always been the busiest for coaching turnover with school back in session and sports-information departments updating their schools’ coaching staffs online.
But this month was on another level.
The September 2025 update was an all-time record for total number of changes with a whopping 22,590.
That is a 21.42% rate-of-change in one month.
Let’s break it down further.
There were 11,883 people added to a new program — across all sports. We removed 6,984 people from the databases. There were 3,723 other people who didn’t change schools, but had at least one piece of information change (emails, phone numbers, jobs, last names, etc.).
Handling all of those changes proved to be overwhelming and extrememly time intensive, so I brought in a data team to help with some of the more-mundane tasks in the updating process. They were invaluable, and will remain part of our updating process, moving forward.
That should speed things up.
Today, one day after sending the September update to our customers, we’ll begin working on the October update — with the goal of finishing it ASAP in order to return to a regular schedule where that month’s update is sent in the final five days of the month.
-Eric Van Dril, Founder/CEO (October 24, 2025)